Starting on the path of green cosmetics - Marketing Traps
15:19:00Stop believing what you are told unless they can tell you something that backs them up. When you see products and claims they make, I want you to first ask yourself is it possible and does anyone back them up?
This involves a harsh look at reality:
- Wrinkle creams will NOT make your lines disappear, for that you need botox or a face lift.
- What's in the £100 creams that isn't in the £10 jar and is that new ingredient actually worth the £90?
- The best thing for saving your skin is changing your diet and exercising a bit more. Eat a balanced diet, with good fats and lots of fruit and veg and your skin will improve regardless of your moisturiser.
- If any claims are backed up, who is backing them up and do they have a motive for doing so? Are they completely independent?
Beware of packaging.
It can be very misleading. Unless it has been certified by the Soil Association, ECOCERT or other organic bodies take any remotely green or natural claim with a pinch of salt.
- Pictures of plants and leaves on the box does not mean it contains plants.
- "Natural" has no real meaning in this context at all. "95% natural ingredients" with "water" as ingredient number one. "Natural" water? As opposed to what, unnatural water?
- Have they added plants to get us to buy it when they don't add any value? Some claims make it sound like the plant extract is the main constituent and that its the ingredient that does the job but does it? Can it?
If you are interested in this topic more, have a look at the Free Beauty Report from The Beauty Brains as they explain these points brilliantly. They are also scientists who work in the industry so really know what they are taking about.
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